IMA strengthens its marketing capabilities – welcomes Charlotta Malmberg as Marketing Manager

Over the past three years, IMA has taken significant steps in its brand development, with an increased focus on building its own product offering and design-driven solutions. With customers in 16 countries and a strong position in smart waste sorting and kitchen organisation, the company is now accelerating its efforts to further expand across the European market.

“We are proud that Charlotta has chosen to join IMA. Her experience and expertise are exactly what we need as we continue to strengthen our brand and develop our product portfolio in Europe,” says Sara Brodin Söderlund, CEO of IMA.

Charlotta Malmberg has a solid background in consumer products and in building brands through growth and transformation. In her new role, she will play a key part in shaping and driving IMA’s marketing strategy moving forward. Her appointment is an important step in IMA’s long-term commitment to creating clearer and stronger communication around the company’s products, design, and customer value – supporting continued growth through a more aligned and strategic marketing approach.

“IMA has a clear ambition, a strong foundation, and an exciting journey ahead. I’m truly looking forward to being part of strengthening the brand and contributing to the next phase – with a focus on product development, communication, and growth,” says Charlotta Malmberg.

IMA’s vision is to become one of Europe’s strongest brands in smart waste sorting. With Charlotta joining as Head of Marketing, IMA further strengthens its ability to develop the right products for the right needs, while also building an even stronger presence across more European markets.